Russian protest group Pussy Riot seeks to tackle gender inequality in the NFT space

Ethereum

Russian punk rock collective Pussy Riot is planning to launch a DAO for LBTQ+ and women artists.

As the group’s co-founder Nadya Tolokonnikova told Cointelegraph, the DAO will be working on reducing the gender inequality that still marks the nonfungible token (NFT) space and, more broadly, the crypto industry.

Despite the large gender gap in crypto — around 60% of US crypto investors are white men, according to a survey from August 2021 — Nadya is convinced that it is still early enough for Pussy Riot to make an impact.

“The NFT space is still so small, I feel that with a good enough effort you can actually change it,” she said.

Nadya is already using her follower base to promote the work of women and LGBTQ+ artists and connect them with potential collectors. The DAO will continue doing so but on a larger scale.

“We are going to hire a whole team who will be creating educational material for girls who want to enter the space,” said Nadya.

Punk rock group Pussy Riot has gained worldwide popularity for its provocative performances and criticism of the Russian government. 

Last year, Pussy Riot started using NFTs to raise money for social causes. In March 2021, the video of their music single “Panic Attack” sold for a total of 178 ETH as an NFT series. Most of the money was then donated to victims of domestic violence.

“I wanted to bring large human rights and charitable components to NFTs,” Nadya said.

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